BetterMed Tournament Trivia

Tournament Trivia is a social media campaign created during the 2018 World Cup. We wanted to do something that would stand out, so we came up with the idea to incorporate a social good aspect. For every goalkeeper save made, BetterMed would donate $2 towards youth athletics programs.
We used Instagram, Facebook and Instagram stories to keep people up to date on how much money was raised and to incorporate information about healthy living, tying the campaign back to BetterMed’s mission to be more than a doc-in-a-box.