Neglected Grill Syndrome

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Description

These spots were created to introduce Eagle Bay to a new market. We wanted to grab a distracted user by the ear and thought a crafty play off of medical ads was a great way to do it.
Combined with social posting and targeted promotion, we had homeowners in Eagle Bay’s new market feeling a new kind of way about their abandoned grills.

Role

Content Strategist, Copywriter

For

Eagle Bay Pavers

Type

Radio, Social